They're in it for the publicity and/or the money, hoping to stir up someone to the point that somebody takes action for which they can sue.

If there is a God (and I'm certainly not the one to ask about this), I hope that whenever one of these fucktards shows up for his/her final reckoning, they're getting cock-slapped by St. Peter at the gates and told to take the express elevator to the basement, where personalized hot pokers are waiting to be jammed into their ass for eternity.

After which they'll be forced to watch To Wong Foo, Thanks for Everything! Julie Newmar on an ending loop.